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Welcome to this week’s episode of Messy Middle Road Trip. Today we have Juju Hook in the convertible, and we’ll be talking about her work with other middle-aged women to uncover what they really want in midlife.

After 25 years as a brand strategist, Juju felt overwhelmed by hormonal emotions and underwhelmed by a career she had mastered but no longer loved. In 2015, she took a chance, and built an online program to guide entrepreneurs in creating their own strategic brands. In her quest, she interviewed over 200 women for her book, Hot Flashes, Carpools, and Dirty Martinis—The Quintessential Guide for Turning Midlife into PrimeTime and learned nearly every middle-aged woman had bought into the idea that as they grew older, they decreased in value.

Juju had found her life’s mission: to re-brand middle age for women. 

Today, through speeches from the stage, digital trainings, her book, and group and individual coaching, she helps middle-aged women step into PrimeTime. 

We know you’ll love today’s conversation so let’s grab the snacks and hit the road for another episode.

How to connect with Juju:
Web: https://jujuhook.com
Prosper 2021 Online Retreat: http://primetimeprosper.com/home?affiliate=sandralovesyou
Facebook: https://www.facebook.com/julia.juju.hook/
Instagram: https://www.instagram.com/juju_hook/

Other Messy Middle Road Trip episodes we think you’ll like: 

EO102: Prepare for a Career Change and Pursue Your Dreams in Midlife with Heather Burright
EO69: Financial Security in Midlife and Beyond with Financial Coach Theresa Torres